THE ATRIA GALLERY
Logo
The logo is pure typography, simple and understated like many premium fashion brands. It is black-and-white, extremely rare for a neighbourhood mall, but it is often accompanied by an alphabet ‘A’ in brilliant fuchsia that gives the identity its vibrancy.
Poster
Elements derived from nature (e.g. the flow of air, or water in a stream, pebbles, wood, etc.) are used across all applications for a consistent, integrated look.
Atria Shopping Gallery
Atria was one of Klang Valley’s iconic malls in the mid-1980s. Atria Shopping Gallery (its new name) embarked on a repositioning and rebranding exercise after the building was renovated, to revitalise the old but beloved neighbourhood mall into a more stylish and sophisticated destination.