THE COOK GALLERY
Books
Daniel Green’s book Modern Dining for Life won The Best Celebrity Cookbook Award 2010 by the industry’s most respected Gourmand International—Gourmand World Cookbook Awards.
Our work for Daniel’s branding strategy involved looking into his strategic positioning, key messages, logo, and typography. The effort resulted in a visual identity guideline to ensure consistent application across all platforms.
Daniel’s Brand
Daniel’s brand as the The Model Cook is subsequently refined to focus on delivering knowledge about everyday foods and educating end-users on healthy eating habits that can help them feel better or manage their weight.
The Model Cook
A leading expert in healthy eating, Daniel’s new brand as ‘The Model Cook’ is designed to reflect both his life mission and personality: a desire to share the many ways to create a simple, delicious, and healthy gourmet culinary experience—all through his authentic British charm and intelligence